The Design of Everyday Things

Sep 18, 2002
Paperback
US $16.95
CAN $18.50
UK £9.99
ISBN: 9780465067107
ISBN-10: 0465067107
Published by Basic Books

Description

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Reviews

"This book is a joy--fun and of utmost importance."
— Tom Peters

"May herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite!"
— Los Angeles Times

"We are all victimized by the natural perversity of inanimate objects. Here is a book at last that strikes back both at the objects and at the designers, manufacturers, and assorted human beings who originate and maintain this perversity. It will do your heart good and may even point the way to correcting matters."
— Isaac Asimov

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