Colin Escott and Kira Florita
	photograph by Craig Bradson

She also developed and marketed the Hank Williams catalog for Mercury, remastering and reissuing twelve releases over seven years. While vice president of marketing at Mercury Records Nashville, Florita directed campaigns for Kathy Mattea, Jamie O'Neal, and the soundtrack for "O Brother, Where Art Thou?"

Florita is now vice-president of marketing at Lost Highway Records, a new joint venture of Mercury Records and Island/Def-Jam that crosses existing genres, combining elements of rock, alternative and country music, and featuring such artists as Lucinda Williams, Billy Bob Thornton and Ryan Adams.

She grew up with music as well: Her father was a college music professor, conductor, and performer, and her mother was a professional violinist for the Denver Symphony. Florita lives in Nashville.

Colin Escott is an award-winning music historian and consultant to Mercury-Universal, RCA-BMG, Capitol-EMI, Time-Life Music, and Rhino Records, among others. His four books include Hank Williams: The Biography, winner of the 1995 Ralph J. Gleason Award; Good Rockin Tonight: Sun Records and the Birth of Rock 'n' Roll (nominated, Gleason Award); Tattooed on Their Tongues, an anthology of music writing; and All Roots Lead to Rock.

Among the over 500 records he has produced and/or annotated are those by Roy Acuff, Fred Astaire, Chuck Berry, Johnny Cash, Patsy Cline, Jim Croce, John Lee Hooker, Jerry Lee Lewis, Willie Nelson, Elvis Presley, and Hank Williams, whose catalog at Mercury he developed with Florita.

The association of Recorded Sound Collections has honored him their Lifetime Achievement award. An Englishman by birth, Colin Escott lives in Nashville.

Together, Florita and Escott, with the Country Music Foundation, co-produced The Complete Hank Williams, a 10-CD boxed set that won Grammies for Best Historical Reissue of 1998 and Best Boxed Package. It has also won two Nashville Music Awards for Best Packaging Design and Best Reissue.