The Cluetrain Manifesto
by Christopher Locke,
David Weinberger,
Doc Searls,
Rick Levine
Jan 10, 2001
Paperback
US
$15.95
CAN
$17.00
ISBN: 9780738204314
ISBN-10: 0738204315
Published by
Basic Books
Description
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
Reviews
"The most important business book since In Search of Excellence. Get a clue. Read the book."
—
Jeff Angus, Information Week
"You must read The Cluetrain Manifesto. So: read it, inhale it. If it pisses you off...GREAT!"
—
Tom Peters
"For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working."
—
Business Week
"An earnest plea for a new kind of language and new expectations for the Web.... While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice.'"
—
Harvard Business Review
"For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives."
—
Business Week
Selling Territory
World Excluding UK & Commonwealth
